Benefits for the Airline

• Ultra-light weight improves RPM & yield (6kg vs 8 - 12 kg)

• 3% reduction in fuel and CO² emissions

• Options to extend the operating range or take on lucrative cargo uplift

• Radical geometry permits Low Cost Carriers to maximise density with 27" pitch

• Increase in seat count / reduction of seat pitch through a better use of space

• Unique ability to manipulate ratio of Economy : Economy Plus seats

• No need to physically alter the seat pitch - access via CLMS* or proximity sensors

• Seat becomes the new driver to leverage Ancillary Revenue

Considerable extra revenue, per aircraft, per annum, from simple comfort upgrades

THE OPPORTUNITY FOR ALL CARRIERS

Low Cost Carriers charge for coffee, sandwiches, scratch cards and extra leg room at over-wing exits.

Charter airlines carry passengers who have often booked a package with a High Street Travel Agent so that the airline can never know how many seats with 'extra leg room' will be required on any flight.

For scheduled carriers it makes no sense to offload the very passengers who would be prepared to pay for additional comfort, in the event that they can't be 'bumped up' if premium cabins are full.

In every case, there is a financial imperative for having the facility to 'convert' seats according to passenger demand and thereby manipulate cabin layout, which is normally fixed on delivery of the aircraft.

Alternatively, airlines have the option to gain unique competitive advantage and brand loyalty by installing articulating seats throughout the cabin, offering all their customers unrivalled comfort on long haul.

An ex-owner and CEO of a premium seat vendor said "being able to vary cabin layout according to passenger demand is one of the most exciting developments in aviation in over thirty years".